Raze
A hyper-specialized full-stack brand and web studio.

Edin Abazi
Founder, design & GTM engineer
I work across positioning, branding, design and GTM engineering, taking ideas from an unclear business problem to a polished, shipped system.
That might mean defining the product direction, sharpening the offer, designing the interface, building the website, creating an internal tool, automating a workflow, or connecting the technical infrastructure behind it all.
Over the past 12 years, I’ve helped build brands, websites, products and growth systems for tech companies like UpKeep, Emotive, Doctronic, Animalz, and GrowthX.
I've also worked on projects for companies such as Webflow, Ramp, Surge, Abnormal, and Augment Code.
I co-founded Raze to work closer to the full arc of building: positioning, brand, website, product, growth, and the engineering needed to make it all real.
Most of what I know came from the open source community.
I'm forever grateful to the community, and this is my way of giving back.
Every project listed here is fully branded, designed, developed, and maintained solely by me.
If you’re working on something ambitious and think I could help,
send me an email.